Productized paid ads management.
Three products. Fixed prices. Visible deliverables. Built for home services contractors who are tired of retainer ambiguity.
Five business days. No cost. No commitment.
How the three products fit together.
Three distinct products in a clear order. The audit finds the problems, the Foundation fixes the tracking layer, and the Growth Engine compounds your spend.
20-minute discovery call
We confirm fit and explain what the audit covers.
The Superior Audit
Free. Five business days. Quantified upside.
Foundation + Growth Engine
Tracking shipped. Campaigns running.
Referral or hot inbound? If your tracking is already clean, we skip the audit and go straight to the build and campaigns.
The Superior Audit
We find the waste, broken tracking, and quantified upside in your current ad accounts and conversion infrastructure.
Written audit report
Web or PDF. Every finding ranked by dollar impact, with the fix spelled out.
Video walkthrough
20 to 30 minutes, screen by screen. Nothing hand-waved.
30-minute strategy call
Live walkthrough and Q and A. We answer anything the report raised and map the next step.
Quantified opportunity estimate
An explicit dollar number: spend being misallocated today, and the upside on the table.
A comprehensive review of
- + Your Google Ads account: structure, settings, campaign types, audiences, bid strategies, search-term hygiene, ad creative quality
- + Your Meta Ads account: structure, ad sets, audiences, creative diversification, placement strategy
- + Your conversion tracking: pixel health, server-side events, GA4 setup, and where revenue is and is not being reported
- + Your call-tracking situation, or lack of one
- + Your landing-page conversion funnel, CRO-light
The audit is the truth-teller.
If we cannot identify enough waste and upside to justify our work, we say so. We get paid to tell you the truth.
The Tracking Foundation
We build the conversion tracking infrastructure that pipes your real job revenue back into Google and Meta.
Built once. Yours forever.
The full engineering build
Six components, built once and documented. This is the unglamorous work most agencies skip.
GA4, configured properly
Custom events for the conversions that matter to your business, not default pageviews and bounce rate.
Revenue data import
When a lead becomes a closed job in your back-end, the real dollar value flows back to Google and Meta. Bidding optimizes for booked revenue, not form fills.
Meta Conversions API
Server-side event tracking so Meta sees every conversion, not just what the browser and Apple allow through.
Integrated call tracking
CallRail or WhatConverts wired in so phone calls are first-class conversions tied back to revenue, not guesswork.
Performance Dashboard
Google Ads, Meta Ads, call tracking, and your back-end pulled into one daily view you can actually trust.
Documentation and handoff
A written record of everything we built and how it connects, so you own the system even if you ever leave.
One-time, not recurring
This is a one-time engineering build, not a recurring service. After the 10-to-14 day project, the infrastructure is yours. Ongoing maintenance is bundled into the Growth Engine. If you ever leave us, the Foundation goes with you.
Supported back-ends
Complex stacks (custom CRMs, multi-location franchises) are $5,000+, quoted on the discovery call.
The Foundation is recommended at the end of the audit when applicable.
The Growth Engine
Ongoing Google Ads and Meta Ads management on top of the Foundation. Tiered by your ad spend. Month-to-month.
Starter
Ad spend: Under $20k/mo
- + 4 creatives/mo
- + Monthly strategy calls
- + Core Search + Social
- + Standard operator attention
Pro
Ad spend: $20k to $50k/mo
- + 8 creatives/mo
- + Biweekly strategy calls
- + Core + expanded (Demand Gen, retargeting)
- + Priority operator attention
Scale
Ad spend: $50k+/mo
- + 12+ creatives/mo
- + Weekly strategy calls
- + Core + expanded + custom scope
- + Senior priority operator attention
Pricing scales with your ad spend because the work scales with your ad spend. Bigger programs need more creative, more testing, more campaign types, more attention.
Included across all tiers
- + Google Ads management (Search, Performance Max, Demand Gen as applicable)
- + Meta Ads management (Advantage+ Shopping, traffic, lead-gen as applicable)
- + Fresh ad creative on a monthly cadence (image and short-form video, ad copy variants)
- + Async weekly check-ins via Loom or shared doc
- + Dashboard maintenance and reporting
- + Bidding strategy optimization
- + Audience iteration and testing
Prerequisite: the Tracking Foundation must be in place (yours, or one we build).
All three at a glance.
| Product | Price | Timeline |
|---|---|---|
| The Superior Audit | Free for qualified | 5 business days, one per prospect |
| The Tracking Foundation | $2,500 one-time | 10 to 14 business days, one per client |
| The Growth Engine | $2,500 to $5,000+ /mo | Ongoing, month-to-month |
What does a home services marketing agency cost?
Superior Marketing is a US-based paid ads agency for HVAC, plumbing, roofing, garage door, and restoration contractors. Across the market, contractors typically pay $1,500 to $6,000 per month for paid ads management, billed one of three ways. All three are worth understanding before you sign anything, ours included.
Percentage of ad spend
The fee climbs with your budget whether or not the extra spend performs. The agency has a financial stake in you spending more.
Flat retainer
Predictable, but the scope is often loose. You find out what is not included the day you ask for it.
Pay per lead
Rewards lead volume over lead quality, and you rarely own the ad account, the audience data, or the tracking.
We price the fourth way: fixed tiers by ad spend band, published above. The fee steps when the workload steps, holds still inside a band, and runs month-to-month. What you see on this page is what you pay. For the full market breakdown, read our guide: how much a home services marketing agency costs.
Industries we serve.
Home services trades where conversion tracking and paid ads make the math work hardest. Each has a dedicated page with vertical-specific detail.
What we deliberately do not sell.
This is not modesty. It is focus. Each of these is a real service we believe in, just not one we run in-house.
If you need one of these, ask us on the discovery call. We will recommend trusted partners.
Questions contractors ask about our services.
How much does a home services marketing agency cost per month?
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Why fixed tiers instead of a percentage of ad spend?
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Can I pay monthly for the Tracking Foundation instead of $2,500 upfront?
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What is the difference between Growth Engine tiers?
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What if I need more ad creative than my tier includes?
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Do you require a long-term contract?
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Can I switch tiers later?
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What is included in the discovery call?
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Do you do landing-page builds?
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What if my ad spend is over $50,000 a month?
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Do you require that I switch agencies?
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How fast can we start the Growth Engine?
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Know exactly what you are paying for.
Book a 20-minute discovery call. If we are a fit, the free audit comes next: a full review of your Google Ads, Meta Ads, and conversion tracking with a quantified opportunity estimate.
Five business days. No cost. No commitment.