Superior Marketing

Productized paid ads management for home services contractors.

Three products. Fixed prices. Visible deliverables. No retainer ambiguity.

Most home services contractors hire a marketing agency without a clear idea what they are paying for or how it builds toward revenue. Our offer is built differently. Three distinct products that fit together in a clear order: the audit that finds the problems, the engineering build that fixes the tracking layer, and the ongoing campaign management that compounds your spend.

How the products fit together.

The standard path

Step 1
20-minute discovery call
We confirm fit and explain what the audit covers.
Step 2
The Superior Audit
Free. Five business days. Quantified upside.
Step 3
Foundation + Growth Engine
Tracking shipped. Campaigns running.

If we are a fit on the discovery call, the free audit follows in five business days. The audit's recommendations almost always include the Tracking Foundation (the engineering work that makes the rest possible) and the Growth Engine (ongoing campaign management).

For referrals and hot inbound

Step 1
20-minute discovery call
We confirm fit and explain what the audit covers.
Step 2
Foundation + Growth Engine
Audit skipped. Straight to build and run.

The audit is skipped. We move directly into the engineering build and campaign management.

Step 1 of 3

The Superior Audit

Free for qualified home services contractors
5 business days

We find the waste, broken tracking, and quantified upside in your current ad accounts and conversion infrastructure.

Who it's for

Home services contractors (HVAC, Plumbing, Roofing, Garage Doors, Restoration) currently running paid ads on Google or Meta. Any spend level. US-based.

Deliverables

  • Written audit report (web or PDF)
  • Recorded video walkthrough (20 to 30 min)
  • 30-minute strategy call
  • Quantified opportunity estimate

What's included

A comprehensive review of:

  • Your Google Ads account: structure, settings, campaign types, audiences, bid strategies, search-term hygiene, ad creative quality
  • Your Meta Ads account: structure, ad sets, audiences, creative diversification, placement strategy
  • Your conversion tracking: pixel health, Meta CAPI, Google enhanced conversions, GTM configuration, GA4 setup
  • Your call-tracking situation (or lack of one)
  • Your landing-page conversion funnel, CRO-light
  • A quantified opportunity estimate: an explicit dollar number of monthly spend currently being misallocated and the upside on the table

The audit is the truth-teller. If we cannot identify enough waste and upside to justify our work, we say so. We get paid to tell you the truth.

Request a Free Audit →
Step 2 of 3

The Tracking Foundation

$2,500 one-time
10 to 14 business days

We build the conversion tracking infrastructure that pipes your real job revenue back into Google and Meta.

Built once. Yours forever.

One-time, not recurring

This is a one-time engineering build, not a recurring service. After the 10-to-14 day project, the infrastructure is yours. Ongoing maintenance is bundled into the Growth Engine. If you ever leave us, the Foundation goes with you.

The full engineering build

  • Server-side Google Tag Manager container deployed on your subdomain. iOS users and ad blockers no longer erase your data.
  • GA4 properly configured with custom events for the conversions that matter
  • Google Ads enhanced conversions with first-party data hashing. Recovers 30 to 50 percent of conversions that browser tracking misses.
  • Google Ads offline conversion import. When a lead becomes a closed job, the revenue flows back to Google Ads automatically.
  • Meta Conversions API (CAPI) implementation. Meta sees every event server-side, not just whatever Apple lets through.
  • Call tracking via CallRail or WhatConverts. Phone calls become first-class conversions tied back to revenue.
  • Looker Studio reporting dashboard pulling Google Ads, Meta Ads, call tracking, and your back-end into one view
  • Documentation handed to you so you know what you own

Supported back-ends

ServiceTitanHousecall ProJobberJobNimbusAccuLynx

Other systems are quoted individually depending on integration complexity. Pricing for complex stacks (custom CRMs, multi-location franchises) is $5,000+ and quoted on the discovery call.

Request a Free Audit →

The Foundation is recommended at the end of the audit when applicable.

Step 3 of 3

The Growth Engine

Tiered by your ad spend. Month-to-month.

Starter

$2,500/mo

Ad spend: Under $20k/mo

  • 4 creatives/mo
  • Monthly strategy calls
  • Core Search + Social
  • Standard operator attention

Pro

$3,500/mo

Ad spend: $20k to $50k/mo

  • 8 creatives/mo
  • Biweekly strategy calls
  • Core + expanded (Demand Gen, retargeting)
  • Priority operator attention

Scale

$5,000+/mo

Ad spend: $50k+/mo

  • 12+ creatives/mo
  • Weekly strategy calls
  • Core + expanded + custom scope
  • Senior priority operator attention

Pricing scales with your ad spend because the work scales with your ad spend. Bigger programs need more creative, more testing, more campaign types, more attention.

Reporting dashboard showing Google Ads, Meta Ads, and booked-job revenue tied to campaigns

The reporting dashboard built around your numbers. Pulls Google Ads, Meta Ads, call tracking, and your back-end into one view you can trust.

Included across all tiers

  • Google Ads management (Search, Performance Max, Demand Gen as applicable)
  • Meta Ads management (Advantage+ Shopping, traffic, lead-gen as applicable)
  • Fresh ad creative on a monthly cadence (image and short-form video, ad copy variants)
  • Async weekly check-ins via Loom or shared doc
  • Dashboard maintenance and reporting
  • Bidding strategy optimization
  • Audience iteration and testing

Prerequisite: The Tracking Foundation must be in place (yours or one we build).

Request a Free Audit →

All three at a glance.

Product Price Time Recurrence
The Superior Audit Free for qualified 5 business days One per prospect
The Tracking Foundation $2,500 one-time 10 to 14 business days One per client
The Growth Engine $2,500 to $5,000+/mo Monthly Month-to-month

Industries we serve.

Home services trades where conversion tracking and paid ads make the math work hardest. Each has a dedicated page with vertical-specific detail on tools, common pain points, and FAQ.

Not in one of the verticals above? See if we are a fit for your trade →

What we deliberately do not sell.

This is not modesty. It is focus. Each of these is a real service we believe in, just not one we run in-house.

  • SEO: slow, not our edge. Possible referral partnership.
  • Email marketing automation: outside scope. We focus on paid acquisition.
  • Organic social management: outside scope.
  • Website rebuilds beyond ad-related landing pages: outside scope.
  • Branding, logo work: outside scope.
  • Influencer or affiliate work: outside scope.

If you need one of these, ask us on the discovery call. We will recommend trusted partners.

Questions home services contractors ask about our services.

Can I pay monthly for the Tracking Foundation instead of $2,500 upfront?

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Yes, by request. Three monthly payments of $850 if needed. We do not advertise it because the upfront pay is cleaner for both of us. Ask on the discovery call.

What is the difference between Growth Engine tiers?

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Mostly creative volume, strategy-call cadence, and campaign-type breadth. The fundamentals (account management, optimization, reporting) are identical across tiers. Bigger programs need more creative refresh and more frequent strategy reviews. The tier you fit into is determined by your monthly ad spend.

What if I need more ad creative than my tier includes?

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Two options. Upgrade your tier if your ad spend supports it, or buy creative as an add-on. Creative add-ons are $250 per asset, billed against the next invoice.

Do you require a long-term contract?

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No. The Growth Engine is month-to-month. We earn the next month every month. The Tracking Foundation is one-time and yours forever, even if you cancel everything else.

Can I switch tiers later?

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Yes. Up or down. We re-tier at the start of the next billing month if your ad spend has shifted.

What is included in the discovery call?

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Twenty minutes. We confirm fit (vertical, ad spend, back-end, US-based), explain what the audit covers, and answer any pre-audit questions. No sales pressure, no slide deck, no "but wait there's more." Confirmation of fit or no, that is the whole call.

Do you do landing-page builds?

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Not as a productized service yet. The audit will flag landing-page issues if they are dragging your conversions, and we will recommend a builder or partner. We may add landing-page builds as a productized service once we have a few clients through.

What if my ad spend is over $50,000 a month?

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Scale tier, custom quote. Pricing starts at $5,000/month and depends on complexity. Larger programs often get senior-operator priority and weekly strategy cadence baked in.

Do you require I switch agencies?

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No. The audit usually shows where your current agency is leaving revenue on the table, and we can run the Tracking Foundation alongside them if you want. Many clients eventually switch fully; some do not. Either is fine.

How fast can we start the Growth Engine?

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As fast as the Foundation can ship. Once tracking is live (10 to 14 days), the Growth Engine can begin the same week. If you already have clean tracking and the audit confirms it, we skip the Foundation and start the Growth Engine immediately.

Ready?

Book a 20-minute discovery call. If we are a fit, the free audit comes next: a comprehensive review of your Google Ads, Meta Ads, and conversion tracking with a quantified opportunity estimate.

Request a Free Audit

Five business days. No cost. No commitment.