Roofing Marketing

Roofing marketing agency built around your CRM.

For residential and storm restoration roofers running JobNimbus, AccuLynx, or ServiceTitan. We pipe real closed-deal revenue back to Google Ads and Meta so high-ticket jobs get the bidding they actually deserve.

Roofing has the highest ticket sizes in the home services cluster, which means accurate tracking is worth thousands of dollars per closed deal. Your CRM (JobNimbus, AccuLynx, ServiceTitan) already holds the revenue data. Most agencies just never connect it back to the campaigns that produced the leads. We do.

JobNimbus AccuLynx ServiceTitan Roofr

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Where roofing paid ads waste the most spend.

Lead-form tracking with no closed-deal feedback

A roofing inquiry takes weeks to close. Most accounts capture the form fill but never connect the closed deal weeks later back to the campaign. Smart Bidding optimizes for form fills, not the jobs that actually fund your business.

Inspection-stage leads and closed deals get bid together

An inspection is not a sale. A closed full-roof replacement is. If your ad platforms see them as the same conversion, you are bidding the wrong amount for both.

Storm restoration vs residential replacement use different math

Storm and retail roofing are different markets with different sales cycles, different ticket sizes, and different CPL economics. Most accounts run them in one campaign and lose visibility into which is profitable.

Commercial mixed in with residential

Commercial roofing has 10x ticket sizes but completely different timing. Mixed accounts hide the commercial economics in residential averages, leaving high-value commercial leads underbid.

Why this matters more for roofing.

Roofing job-value averages are the highest in home services, which makes tracking accuracy unusually high-leverage. A 10 percent improvement in lead quality is worth thousands of dollars per closed deal, and the only way to get there is to feed real-deal revenue back into the bidding algorithm. We build that loop.

How we engineer roofing tracking.

JobNimbus or AccuLynx offline conversion import

Closed roofing deals flow back to Google Ads and Meta as offline conversions with real revenue attached. The platforms learn what an actually profitable roofing campaign looks like.

Multi-stage funnel tracking

Inspection-stage leads, estimate-stage leads, and closed deals are tracked as distinct conversions. Bidding strategy can target the right stage instead of one flat lead value.

Server-side tracking and Meta CAPI

Server-side GTM plus Meta Conversions API for full server-side coverage. iOS users and ad blockers stop erasing your data.

Enhanced conversions with first-party data

First-party email and phone hashing recovers 30 to 50 percent of conversions that browser tracking misses, especially important on long roofing sales cycles.

Call tracking integrated with the CRM

CallRail or WhatConverts tied to your JobNimbus or AccuLynx records. Phone calls are first-class conversions with revenue attribution.

Roofing-specific Looker Studio dashboard

Residential vs storm splits. Inspection-stage to closed-deal conversion rates. Revenue per campaign and per source. Built for roofing decision-making.

Roofing economics we build the math around.

Residential replacement

$8,000 to $25,000

Storm restoration (insurance)

$10,000 to $40,000+

Commercial roofing

$25,000 to $250,000+

Typical paid ads spend

$5,000 to $50,000/mo

CPL range (residential)

$80 to $300

Inquiry to closed-deal cycle

2 to 8 weeks

Numbers reflect typical ranges across the roofing shops we serve. Your unit economics may differ; the discovery call is where we calibrate.

Same productized offer. Roofing-tuned execution.

Our three products (free audit, Tracking Foundation, Growth Engine) work the same way for roofing as they do across the home services cluster. The execution adapts to your vertical.

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Roofing questions, answered.

Do you handle storm restoration paid ads specifically?

Yes. Storm restoration has its own dynamics (insurance involvement, claim cycles, geo targeting around storm events) and benefits enormously from clean revenue tracking because lead values are so much higher when insurance is funding the work. We build separate campaign structures for storm and retail.

How do you handle the long roofing sales cycle?

Multi-stage conversion tracking. Inquiry, scheduled inspection, estimate sent, deal closed: each is a distinct conversion event with its own value, fed back to the ad platforms so bidding optimizes for the stage you care about.

Do you cover commercial roofing too?

Yes, when it makes sense. Commercial usually requires separate campaign structures and longer sales cycles. We will discuss on the discovery call whether to run commercial in the same Growth Engine engagement or as a separate effort.

What CRMs do you support?

JobNimbus, AccuLynx, ServiceTitan, and Roofr are all native integrations. Other systems are quoted on the discovery call.

How long until we see better lead quality?

The Tracking Foundation ships in 10 to 14 days. Once closed-deal data starts flowing back, lead quality typically improves within 30 to 90 days as Smart Bidding learns what closes versus what wastes spend.

Do you do door-knocking strategy or just digital?

Just digital paid ads. Door-knocking strategy is its own specialty; we can coordinate with your sales team so the digital lead flow complements the field effort.

Other industries we serve.

The same tracking-first methodology applies across the home services cluster.

Ready to see what your roofing ad accounts are actually doing?

Book a 20-minute discovery call. If we are a fit, the free audit comes next.

Request a Free Audit

Five business days. No cost. No commitment.