Electrical Marketing

The electrician marketing agency that bids on jobs, not clicks.

For electrical contractors on ServiceTitan, Housecall Pro, or Jobber. We engineer the conversion tracking so Google and Meta optimize for booked panel upgrades, rewires, and service work, not form fills.

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Five business days. No cost. No commitment.

What one electrical job is worth range, not average

Service call ticket $150 to $600

EV charger install $1,000 to $3,000

Panel upgrade $2,000 to $4,500

Smallest to largest job 30x

The same ad click can produce any of these. To Google and Meta, they all arrive as "1 lead, $0." We change that.

Built for shops on ServiceTitanHousecall ProJobberService Fusion

Where electrical paid ads leak budget.

Electrical has the widest job-value spread in the trades: a $200 troubleshooting call and a $15,000 whole-home rewire can come from the same keyword. Add the fastest-growing install categories in home services (EV chargers, standby generators, panel upgrades for electrification) and the ad math is there. The problem is that most electrical ad accounts treat every conversion identically, so bidding optimizes for the cheap end of the job mix. We fix that first.

Troubleshooting calls and rewires bid identically

A $200 outlet repair and a $12,000 rewire show up in Google Ads as the same "1 conversion". Smart Bidding chases whichever is cheapest to produce, and that is never the rewire.

Tracking counts form fills, not closed work

The revenue from the panel upgrade that closed two weeks after the click is sitting in your CRM. Your ad account never sees it, so the algorithm optimizes for contact-form submissions instead of booked jobs.

EV charger and generator demand gets commodity bids

Charger installs, standby generators, and service upgrades are the growth work in electrical, with real tickets and financing-ready buyers. Bid from form-fill data and they get treated like any other click.

Phone-first demand, bolted-on call tracking

Urgent electrical problems get called in, not typed into forms. Without call tracking wired to your CRM and your campaigns, the highest-intent revenue in the account stays invisible to bidding.

Why sloppy tracking costs electricians more.

Electrical is less forgiving of wasted spend than HVAC because the average service ticket is smaller. When service calls run $150 to $600, an account optimizing on form fills burns budget on the cheap end while the panel upgrades, rewires, and generator installs that actually carry the month go uncredited. Feeding real job revenue back to the platforms is what points the budget at the work you want more of.

How we engineer electrical tracking.

Revenue data import from your back-end

When a lead becomes a closed service call, panel upgrade, or install, the real revenue flows back to Google Ads and Meta from ServiceTitan, Housecall Pro, or Jobber. The platforms bid on dollars, not placeholders.

Meta Conversions API end-to-end

Meta sees every event server-side: lead forms, phone calls, completed jobs, all tied back to the campaign that produced them.

Call tracking integrated with your CRM

CallRail or WhatConverts tied to your job records, so phone calls become first-class conversions with revenue values attached.

Electrical Performance Dashboard

CPL per campaign line (service, panel and EV work, generator installs). Booked-job revenue by source. One view of what the spend is actually producing.

Electrical economics we build the math around.

Panel upgrade

$2,000 to $4,500

The high-ticket job. To your ad platform, it looks identical to a routine service call.

Without revenue tracking

Your ad platform treats every job below as the same lead.

Service call ticket: $150 to $600
EV charger install: $1,000 to $3,000
Standby generator install: $5,000 to $15,000
Whole-home rewire: $5,000 to $15,000+
Typical paid ads spend: $2,000 to $25,000/mo

Numbers reflect typical ranges across the electrical shops we serve. Your unit economics may differ; the discovery call is where we calibrate.

That gap is exactly what we fix.

We rebuild the conversion tracking so every closed electrical job's real revenue flows out of your back-end and into Google and Meta. Your bidding starts chasing the high-ticket work, not the cheapest click. The Growth Engine compounds it from there.

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Electrical questions, answered.

Do you only work with electricians on ServiceTitan?

No. ServiceTitan, Housecall Pro, and Jobber are all supported back-ends. Service Fusion and other systems are quoted individually after we review your setup on the discovery call.

Can you split service work from panel, EV, and generator campaigns?

Yes, and for electrical you usually should. We build separate campaign lines for service, panel and EV work, and generator installs, then rebuild the conversion tracking so each line reports its own revenue stream instead of one blended number.

Most of our work is small service tickets. Does paid ads even make sense?

Honestly: at $150 to $600 per ticket, service-only paid ads are hard math unless service calls feed install work. Where the math works is shops that sell panel upgrades, EV chargers, generators, or rewires off the service visit, or run dedicated install campaigns. We will tell you which side of that line you are on during the discovery call.

We run electrical alongside HVAC or plumbing. Can you handle a multi-trade shop?

Yes. Multi-trade operations are a natural fit. We build the campaign structure and tracking so each trade reports its own revenue stream and is bid independently.

How long until we see real campaign improvement?

The Tracking Foundation ships in 10 to 14 days. Once live, Smart Bidding starts learning from real revenue immediately. Expect CPL to drop and lead quality to climb over the first 30 to 60 days of the Growth Engine as the algorithm adapts to the cleaner signal.

Do you run EV charger and generator campaigns specifically?

Yes. Both are growth categories with real tickets, strong search intent, and financing angles that convert. They get their own campaign lines with their own revenue tracking, not a slot inside a generic "electrician" campaign.

From the guides

Other industries we serve.

The same tracking-first methodology applies across the home services cluster.

HVAC HVAC marketing Plumbing Plumbing marketing Roofing Roofing marketing Garage Doors Garage door marketing Restoration Restoration marketing Fencing & Decks Fence & deck marketing Other Talk to us

See what your electrical ad accounts are actually doing.

Book a 20-minute discovery call. If we are a fit, the free audit comes next.

Request a Free Audit

Five business days. No cost. No commitment.

Month-to-month, no long contracts

You own the Foundation forever

100% US-based, founder-led