This Privacy Policy describes how Superior Marketing ("we," "us," or "our") collects, uses, and shares information about you when you visit our website at getsuperiormarketing.com (the "Site") or engage with our services. By using the Site or our services, you agree to the collection and use of information as described in this Policy.
1. Information We Collect
1.1 Information You Provide
We collect information you voluntarily provide when you:
- Book a discovery call through our website
- Submit information through any contact form
- Communicate with us via email or phone
- Engage us as a service provider for your business
This information may include your name, business name, email address, phone number, information about your business (industry, ad spend, back-end software, marketing goals), and any other information you choose to share with us.
1.2 Information Collected Automatically
When you visit our Site, we and our service providers automatically collect certain information about your device and your interaction with the Site, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URL
- Date and time of visit
- General geographic location (country and city level)
1.3 Cookies and Similar Technologies
We use cookies and similar tracking technologies to operate and improve our Site. Cookies are small data files placed on your device. We use:
- Essential cookies: required for the Site to function properly
- Analytics cookies: help us understand how visitors use our Site (Google Analytics 4)
- Functional cookies: remember your preferences
You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality.
2. How We Use Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Schedule and conduct discovery calls and audits
- Communicate with you about our services
- Respond to your questions and requests
- Send service-related notifications
- Analyze Site usage and trends
- Detect, prevent, and address technical issues or fraud
- Comply with legal obligations
3. How We Share Information
We do not sell your personal information. We share information only in the following circumstances:
3.1 Service Providers
We share information with trusted third-party service providers who help us operate our business, including:
- Cal.com: manages our discovery call scheduling
- Google Analytics: helps us analyze Site usage
- Email service providers: help us communicate with you
- Hosting providers (Vercel): host our website and content delivery
- Payment processors: process payments for paid services
These providers are contractually bound to protect your information and use it only for the purposes we specify.
3.2 Service Engagements
When you engage us as a service provider, we may access your Google Ads, Meta Ads, analytics accounts, and back-end systems (such as ServiceTitan, Housecall Pro, Jobber, JobNimbus, or AccuLynx) on a read-only or read-write basis as required to deliver the services. We process this data only for the purposes of the engagement and do not share it with third parties except as required to deliver the services or as authorized by you.
3.3 Legal Requirements
We may disclose information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or the rights, property, or safety of others.
3.4 Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
4. Third-Party Websites
Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:
- Discovery call and audit-related information: typically retained for two years after our last interaction
- Client account information: retained for the duration of our engagement plus seven years (for tax and legal purposes)
- Analytics data: retained per Google Analytics defaults (typically 14 months, configurable)
6. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.
7. Your Rights and Choices
7.1 General Rights
Depending on where you reside, you may have certain rights regarding your personal information, including:
- The right to access the personal information we hold about you
- The right to correct inaccurate information
- The right to request deletion of your information
- The right to object to or restrict certain processing
- The right to data portability
- The right to withdraw consent where processing is based on consent
To exercise these rights, contact us at team@getsuperiormarketing.com. We will respond within the timeframes required by applicable law.
7.2 California Residents (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act and California Privacy Rights Act:
- Right to know: you can request information about the categories and specific pieces of personal information we have collected, the sources, the purposes, and the third parties with whom we shared it
- Right to delete: you can request that we delete personal information we have collected from you, subject to certain exceptions
- Right to correct: you can request that we correct inaccurate personal information
- Right to opt-out of sale or sharing: we do not sell personal information for monetary consideration. We do not "share" personal information for cross-context behavioral advertising
- Right to limit use of sensitive personal information: we do not use or disclose sensitive personal information for purposes that would require a right to limit
- Right to non-discrimination: we will not discriminate against you for exercising your privacy rights
To exercise California-specific rights, email us at team@getsuperiormarketing.com with "California Privacy Rights" in the subject line. We may need to verify your identity before processing your request.
7.3 Other State Privacy Laws
Residents of Virginia, Colorado, Connecticut, Utah, Texas, and other states with comprehensive consumer privacy laws may have similar rights, including the right to access, correct, delete, and opt out of certain processing of personal information. Contact us to exercise any applicable rights.
8. Children's Privacy
Our Site and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us and we will take steps to delete the information.
9. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting. We currently do not respond to DNT signals because no industry standard has been adopted for how to interpret them.
10. International Users
Our services are intended for users in the United States. If you access our Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers and service providers are located. The privacy laws in the United States may differ from the privacy laws in your country.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by posting the updated policy on our Site with a new effective date. Your continued use of the Site after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: