Paid ads and tracking, explained straight.
Guides for home services contractors who run paid ads: conversion tracking, campaign strategy, and how to buy marketing without getting burned.
Lead Value Calculator: the most you can afford to pay for a lead
Three numbers you already know (average ticket, gross margin, close rate) set your break-even cost per lead. Run your math and check it against published benchmarks for your trade.
Restoration Google Ads strategy for water, fire, and mold
Google Ads for water damage, fire, and mold restoration: campaign lanes, answer speed, and revenue tracking for the highest-intent clicks in home services.
Garage door Google Ads campaign structure that works
How garage door companies should structure Google Ads: separate urgent repair from installs so a 150-to-1 job-value spread works for you, not against you.
Roofing Google Ads strategy for residential vs storm restoration
Residential retail and storm restoration need different Google Ads playbooks. Structure, timing, and measurement for roofing companies that run both.
Plumbing Google Ads campaign structure for emergency vs scheduled jobs
How plumbers should structure Google Ads: split emergency intent from big-ticket sewer and repipe work so bidding stops starving them to buy drain clears.
Red flags when evaluating a home services marketing agency
The warning signs home services contractors should catch before signing with a marketing agency: contracts, account ownership, reporting, and guarantees.
HVAC Google Ads campaign structure that works
The HVAC Google Ads structure that separates emergency service from installs, survives seasonality, and feeds bidding real revenue instead of form fills.
How much is a lead worth in home services?
What a lead is worth in home services: the break-even math by trade and job type, and why the same lead price grows one shop and bleeds another.
The State of Conversion Tracking in Home Services 2026
We scanned 1,000 contractor websites. 29 percent have no analytics at all, and 7 in 10 cannot connect an ad click to anything. The full data, by trade.
Local Services Ads versus Google Ads for home services contractors
Local Services Ads vs Google Ads for home services contractors: cost models, control, lead quality, the move into Google Ads, and how to run both.
How home services contractors should run Google Ads and Meta Ads
The playbook for running Google Ads and Meta Ads as a home services contractor: platform roles, account structure, budgets, creative, and measurement.
Why home services contractors need a Performance Dashboard, not just GA4
GA4 tells you what happened on your website. A Performance Dashboard tells you which campaigns produce booked revenue. You need the second one.
Home services advertising benchmarks: cost per lead, agency fees, and contract terms
Verified 2026 home services advertising benchmarks: cost per lead by trade, what agencies actually charge, and the contract terms to expect.
Meta Conversions API setup for home services contractors
What the Meta Conversions API does, why browser-only pixels undercount contractor leads, and the setup path that feeds Meta real booked-job outcomes.
Routing closed-deal revenue from JobNimbus and AccuLynx to your ad platforms
How roofing contractors route closed-deal revenue from JobNimbus or AccuLynx back to Google Ads and Meta, and the roofing-specific pitfalls to plan for.
How much does a home services marketing agency cost?
What contractors actually pay for paid ads management: the three common pricing models, typical ranges, what's included, and our exact numbers.
Call tracking for home services: CallRail, WhatConverts, or in-platform
How call tracking ties phone jobs to campaigns, what in-platform tracking misses, and how to choose between CallRail, WhatConverts, and built-in options.
Why your home services Google Ads aren't tracking what you think they are
Google Ads says 47 conversions. Your CRM says 19 booked jobs. The five gaps in home services ad tracking, and how to spot each one in your own account.
How much should home services contractors spend on marketing?
The budget benchmarks by trade, the job math that beats percentages, and the signs you are under- or overspending on home services marketing.
Recovering the conversions your home services tracking misses
Seven in ten contractor websites cannot connect an ad click to anything. Where the missing conversions go, and the three fixes that recover most of it.
How to route closed-job revenue back to Google Ads from ServiceTitan
The connection that sends closed-job revenue from ServiceTitan to Google Ads. What to have in place, the build options, and the pitfalls that break it.
The complete guide to Google Ads conversion tracking for home services contractors
Why form-fill tracking misleads your bidding, and how to route closed-job revenue from your CRM back to Google Ads. The complete contractor guide.
More guides publish regularly. Every one is written for contractor owners, not marketers: plain language, real numbers, and next steps you can act on with or without us.
Reading is free. So is the audit.
Book a 20-minute discovery call. If we are a fit, the free audit comes next.
Five business days. No cost. No commitment.