Paid ads and tracking, explained straight.
Guides for home services contractors who run paid ads: conversion tracking, campaign strategy, and how to buy marketing without getting burned.
How much does a home services marketing agency cost?
What contractors actually pay for paid ads management: the three common pricing models, typical ranges, what should be included at each price, and our exact numbers.
Call tracking for home services: CallRail, WhatConverts, or in-platform
How call tracking ties phone jobs to campaigns, what in-platform tracking misses, and how to choose between CallRail, WhatConverts, and built-in options.
Why your home services Google Ads aren't tracking what you think they are
Google Ads says 47 conversions. Your CRM says 19 booked jobs. The five gaps in home services ad tracking, and how to spot each one in your own account.
How much should home services contractors spend on marketing?
The budget benchmarks by trade, the job math that beats percentages, and the signs you are under- or overspending on home services marketing.
Recovering the 30 to 50 percent of conversions your home services tracking misses
Where 30 to 50 percent of your ad conversions disappear, what the loss does to your bidding, and the three fixes that recover most of it.
How to route closed-job revenue back to Google Ads from ServiceTitan
The connection that sends closed-job revenue from ServiceTitan back to Google Ads. What to have in place, the build options, and the pitfalls that break it.
The complete guide to Google Ads conversion tracking for home services contractors
Why form-fill tracking misleads your bidding, and how to route closed-job revenue from your CRM back to Google Ads. The complete contractor guide.
More guides publish regularly. Every one is written for contractor owners, not marketers: plain language, real numbers, and next steps you can act on with or without us.
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