The HVAC marketing agency built around real job revenue.
For HVAC contractors running ServiceTitan, Housecall Pro, or Jobber. We engineer the conversion tracking so Google and Meta optimize for booked service calls and installs, not form fills.
Five business days. No cost. No commitment.
The same ad click can produce any of these. To Google and Meta, they all arrive as "1 lead, $0." We change that.
Most HVAC paid ads are bleeding budget.
HVAC has the cleanest ad math in home services when the tracking is right. Repeat maintenance LTV, urgent demand spikes, and clear service-tier pricing make every closed job a measurable outcome. The problem: most HVAC accounts cannot tell their ad platforms which clicks closed which jobs at which revenue. We fix that first.
Tracking captures form fills, not closed jobs
A "lead" in Google Ads is anyone who clicked submit on a contact form. The revenue from the install that actually closed three weeks later? Stranded in ServiceTitan. Smart Bidding has no idea what to optimize for.
Service calls and replacements bid identically
A $200 maintenance call and a $15,000 system replacement look identical to your ad accounts. You overpay for both or underbid the installs that would have been profitable at much higher CPLs.
Seasonality breaks Smart Bidding
AC demand spikes in June and your ads burn budget. Demand drops in October and Smart Bidding has a long memory of expensive clicks. Without real-revenue feedback, the system never recalibrates fast enough.
Call tracking is bolted on, not integrated
Most shops run CallRail or WhatConverts but the call outcomes never flow back to the campaign that produced the call. Phone-driven revenue stays invisible to your bidding.
Why this costs HVAC shops the most.
HVAC unit economics are unforgiving when tracking is broken. A service call closes at $400 and produces a $7,000 install three weeks later from the same customer. If your ad platforms see "1 conversion at $400" and not "1 lead that produced $7,400 of revenue," you are leaving compounding bid intelligence on the table every single month. The bigger your spend, the more this divergence costs you.
How we engineer HVAC tracking.
ServiceTitan revenue data import
When a lead becomes a closed service call or install, the real revenue flows back to Google Ads and Meta. The platforms see real dollars, not form-fill placeholders.
Meta Conversions API end-to-end
Meta sees every event server-side. Lead-form fills, phone calls, completed jobs, all tied back to the campaign that produced them.
Call tracking integrated with ServiceTitan
CallRail or WhatConverts tied directly to your ServiceTitan job records. Phone calls become first-class conversions with revenue values attached.
HVAC Performance Dashboard
CPL per campaign type (service, maintenance, replacement). Booked-job revenue by source. Seasonality views. One dashboard, everything you need to see.
HVAC economics we build the math around.
The high-ticket job. To your ad platform, it looks identical to a routine service call.
Your ad platform treats every job below as the same lead.
- Service call ticket
- $200 to $1,500
- Maintenance plan LTV
- $500 to $2,000+
- Typical paid ads spend
- $5,000 to $50,000/mo
- CPL range (service)
- $50 to $200
- CPL range (install)
- $150 to $500
Numbers reflect typical ranges across the HVAC shops we serve. Your unit economics may differ; the discovery call is where we calibrate.
That gap is exactly what we fix.
We rebuild the conversion tracking so every closed HVAC job's real revenue flows out of your back-end and into Google and Meta. Your bidding starts chasing the high-ticket work, not the cheapest click. The Growth Engine compounds it from there.
HVAC questions, answered.
Do you only work with shops on ServiceTitan?
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Can you handle multi-campaign HVAC accounts (service, replacement, maintenance)?
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How do you handle seasonality in HVAC paid ads?
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How long until we see real campaign improvement?
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Do you work with HVAC franchises?
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What ad spend levels do you typically work with?
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Other industries we serve.
The same tracking-first methodology applies across the home services cluster.
See what your HVAC ad accounts are actually doing.
Book a 20-minute discovery call. If we are a fit, the free audit comes next.
Five business days. No cost. No commitment.